If you are serious about being a speaker, whether full time, part time, for a cause or for work, it is no longer wise to be ‘just a speaker’ – someone who speaks on the podium and doles out motivation or advice.
Competition is getting deeper, younger, and more talented. Patience and attention spans are shortening. We are more and more consumed with our technology.
As you will hear from our Speakers at the next September 12th Bureau meeting, the landscape is changing in the Speaking business. The internet and access to all the tools have changed everything. I watched Ryan Deiss take a made up book and completely publish it, promote it, and drive sales and followers on Amazons kindle to eventually create a new, complimentary information product. He’s a speaker by default because he’s an information marketer first.
That’s what you are at the base of everything right? An information marketer. You share information from the platform. But that platform is no longer one dimensional. There are so many mediums for you to promote your information and be heard from more than just a podium. So many places to practice and grow.
So what kind of triple threat are you? In performance arts, a triple threat is someone who can sing, dance, and act. In athletics, it’s someone who can run, swim, and bike; or do balance beam, parallel bars, and vault. Triple threat athletes and performers out rank and out earn their fellow team mates.
Speaker – author – business person – educator – entertainer – expert….
Me? I’m an expracteachker. Expert. Practioner. Teacher. Speaker. 😉 It allows me to extend my education skills with real world, practical advice, and, from the toolbox of an expert. Teachers just study and teach. Practioners just do. Experts just focus within their silo. SO what new title can you make up for yourself?
This same methodology and thought process applies to anyone still in corporate America, especially as you age. You must find other skills and combinations of crafts & talents to help differentiate yourself. As in pool, chess, poker, and war, you must always be looking ahead at what you need to be doing now to support that future mission & future goals.
What triple threat are you working towards becoming? I challenge you to step beyond the protective walls of Toastmasters and dip your toes in!