Skip Plan B, It Distracts From Plan A

The title of this post is actually a line from a Will Smith song, and some of his talks.  It has stuck in my head for years, mainly because I am a burner of bridges (the typical plan b resource).

Yet recently, I heard Peter Shankman (founder of HARO – Help A Reporter Out) speak at BlogWorld. He offered a version of the above: having a Plan B sets you up to fail, and most of us create or setup a Plan B.  BUT – we never create a plan for when/if we become a success.

What happens if you do or say something today that goes viral, as Shankman had happen, and you become an overnight sensation.  How much in sales or recognition will you lose because you weren’t ready?  His message was to take something you do and blow it up! Stand apart from the rest.  Think bigger.  And be ready for when that hits.

Lofty thinking?  I don’t think so.

In today’s world where Social Media can spread something like wild fire, and make it “yesterday’s news’ as quickly as it made it ‘famous’, why wouldn’t you want to be ready with Your Success Plan?

Peter spoke about his ironman training and a series of texts he had with his girlfriend.  He used an online tool (xtranormal) to make a movie using a figure set offered. He applied his texts as the dialogue, and a movie was created.  Click here to watch it. (I caution you though, while this is very funny, it contains some language that may be offensive to delicate sensibilities).

This video was found on YouTube by Lance Miller, who shared it with people he knew, who shared it with people they knew; it went viral.  Peter didn’t label his video with his website, his name, or any contact info. Similar things happened with some of his other ventures – he was not prepared, and had no plan in place for when / if things exploded.

Stand apart from the rest.  Think bigger.  And be ready for when something bigger hits. Like when your message finally breaks through the barriers, and everyone now wants to hear it. Or, you get mentioned to the right person at the right time. Be ready when ‘your 15 minutes’ hits.

Start preparing yourself now by defining what you would need in place before the big time hits. You don’t have to spend a lot of money or time on this.  You never know around corner your break may lurk.  Will you be ready to handle it, and jump on the opportunity?

It’s the start of the new year – where do you want to be at the end of it?


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