The Power of Defining Your Core Message:
Both are ways to point out that certain indefinable something: when you are firing on all cylinders, when everything meshes and is cohesive. Nothing is holding you back; you’re comfortable in your own skin.
But what is that? Why do you need it? How do you get it?
The solution is closer than U think. And it is staring back at U in the mirror.
As a speaker you’re all about your message – delivered to your audiences through your speech. But message is much bigger than that; it’s all about U – your U.S.P.….Unique Selling Proposition. Your theme, your tagline, your message, your USP, or as is all the rage now, your branding. Whatever you want to call it, it all comes down to U. All those things that make you Unique.
As you’ve trained and risen up the ranks in Toastmasters, you’ve learned all the techniques, all the tools. You’ve mastered the same things that everyone has learned. Form, technique, execution. You speak by the book, and you’ve been evaluated to death. You’ve done some free speeches, maybe some paid ones. You’re professional to the core…so what gives? The stories are out there of people being paid $2500, $5000, $10000, but where’s your piece of the pie?
Darren LaCroix touts “Stage time, stage time, stage time.” All for good reason too. Not just so you can hone that craft, and fine tune that technique. It’s to make all of what you’ve learned become ingrained, so you can now FOCUS on U! Your Uniqueness. Your Style. Your Voice. Your combination of skills which allow you to connect with the right people. Your voice amplified, and completely in tune with your manner, your body language, your tone, and your gestures. The audience wants more than a good speech – they want U!
There are successful business owners being told that to take their business to the next level, they must write a book & they must speak. Seriously!?! More competition for you to worry about than your neighbor seated next to you at Speaker’s Bureau? Yup. What are U going to do about that.
First, take some time to identify it. If you truly understand your uniqueness, your style, to the point where you can define it in 5 words or less, 140 characters or less, then we can get you on the way to becoming more recognized and creating your Business and Marketing Strategy. Find the right words – colorful words, combinations of words, creative applications of words, like: “Wild, Fresh, Funny, Irreverent. Pour yourself a stiff cocktail and sit yourself down. I’m about to unleash”. That example tells you much more about that person than…”Social media expert, Dad, Coach/Author/Speaker.” (Side note: having ‘authoritative’ words like Coach, Speaker, Author, Expert, Guru surprisingly do attract people to you). But you need to be able to convey a bit of you.
If you’re not quite there on understanding what that differentiator is….take some time to identify what makes you more hire-able than the speaker next to you; what makes you stand out. What makes you appeal to your audiences? Tons of resource sheets, exercises, are out there to help you identify it. Journaling and introspection also works. I use crayons and candy to start my clients thinking. (resource list available for the asking).
Not defining your USP causes:
* you not to be found,
* different, potential clients getting different messages, diluting your list of followers,
* someone else getting your speaking gig.
Like the image above, you are a sphere of different colors, influences, challenges, environments, but all contribute to the authentic you at the core. At the center is the you which is the perfect combination of imperfection. Find what that it is and build your own IT factor to step ahead and step apart of your competition.
Don’t leave your success up to chance. If you don’t step up and take control of your Speaking Career, step aside. Run your career (whether for profit or not) like a business and be successful like a business. Leave your competition behind.